Choosing the right number for each market, from charm pricing and psychological thresholds to purchasing power.
A "2 for 30" offer only works if the price is round in every currency the shopper pays in. Here is why native Shopify discounts make that hard, and how Pixoo lets you type the price of the set per currency and works out the discount at checkout.
An automatic discount on Shopify is applied in the cart, so the product page keeps showing the full price and most shoppers never learn there was a deal. Here is how to show the price they will actually pay, on the product page, in their own currency, without ever displaying a price the checkout will not honour.
A "spend 100, get 10 off" discount is invisible in Shopify until the checkout page, so most shoppers never know they were close. Here is how a cart progress bar fixes that for tiered discounts, in every currency, without ever promising a reward the checkout will not give.
Master regional pricing strategies for global markets. Learn how to optimise prices across currencies whilst maintaining margins and maximising conversions.
Psychological pricing principles that work in one currency can destroy conversions in another. Here's what merchants get wrong.
Ending a price in 9 lifts sales in New York and backfires in Japan. How number psychology shifts across markets, and what to charge instead of a straight conversion.
Machine learning optimises multi-currency pricing beyond human capability, delivering measurable revenue uplift for international Shopify stores.
Why basic currency conversion is only scratching the surface of international e-commerce potential.
The pricing strategy that separates market leaders from followers, and why static pricing is costing you millions.