Insights, guides and updates on global e-commerce, multi-currency strategy and market-specific discounts for Shopify stores.
A "spend 100, get 10 off" discount is invisible in Shopify until the checkout page, so most shoppers never know they were close. Here is how a cart progress bar fixes that for tiered discounts, in every currency, without ever promising a reward the checkout will not give.
Shopify lets you limit how many times a code is used, but never how much money it gives away, and those are very different numbers. Here is how to put a spending budget on a discount, in each of your currencies, and have it switch itself off at the cap.
A Black Friday discount that reads "$30 off" converts beautifully at home and looks broken everywhere else. Here is how to run one sale across all your currencies without duplicating discounts by hand, and what to set up before November arrives.
Scripts stopped executing on 30 June 2026, and the Ruby that kept your discount at a clean 15 euros went with it. Here is what actually replaces that logic, what Functions can and cannot do, and how to rebuild exact per-currency amounts without writing code.
A leaked code never announces itself. It just gets used more, from places it should not, and you find out from the margin weeks later. Here are the two signals that give it away early, and why the right response is an alert rather than a shutdown.
SUMMER10 reads like nothing to a French customer, and duplicating the discount to get ETE10 means maintaining three of everything. Here is how to run one discount with a different code name in each market, and have each code work only where it belongs.
Converting every market into one reporting currency quietly rewrites your own history and buries the market that is actually working. Here is what to measure instead, and why the numbers should stay in the money your customers paid.
One shared code leaks the moment you send it. Here is why Shopify has no bulk code generator in the admin, how to create up to 100,000 single-use codes instead, and how to keep each one worth the right amount in every currency.
When a code has to be issued the moment something happens in your own software, a CSV is useless. Mint unique codes on demand, react to redemptions in real time, and recycle used ones so a rotating campaign never hits the ceiling.