7 Best Shopify Apps for International Sales in 2025 (From Multi-Currency Experts)

When we started working with a client expanding into international markets, they partnered with Global-e to manage their cross-border sales. Whilst the platform offered powerful features, we quickly ran into a major limitation: it wasn't possible to create discounts tailored to each currency or market.

This was a real pain point. Shopify lacked a simple but essential capability—the ability to create market-specific, multi-currency discounts. And no existing app offered a proper solution.

That's exactly why we built Pixoo Multi‑Currency Discounts.

We needed a way to offer targeted promotions that made sense in each region—and when we couldn't find a tool that did the job, we created one ourselves. Since then, hundreds of Shopify merchants have joined us, sharing incredibly positive feedback and helping us shape the app through their suggestions.

For example, we recently added bulk import/export of discount codes, tested with over 100,000 international discounts, to save merchants time at scale.

The breakthrough came when we realised that a customer in Berlin doesn't just want to see prices in Euros; they want discounts that feel relevant to their local market. A "20% off" promotion that works in the US might need to be "€25 off €100" to resonate in Germany.

This insight drives everything we do at Pixoo, and it's shaped how we think about Shopify international apps. Whilst Shopify Markets provides an excellent foundation for cross-border e-commerce, the real magic happens when you layer in specialised apps that understand these cultural and economic nuances.

After working with hundreds of international merchants, we've identified the seven best Shopify apps for global sales that consistently make the difference between stores that merely accept international orders and those that truly serve global customers. Here's our toolkit for building a genuinely global Shopify store—starting with the app we know best.

Why These Shopify Apps Matter for International Success

Before diving into our recommendations, it's worth understanding why the right app stack is crucial when you sell internationally on Shopify:

• Localisation goes beyond translation — customers expect experiences tailored to their market
• Trust barriers are higher internationally — social proof and security signals become critical
• Customer acquisition costs increase — maximising value per customer becomes essential
• Support complexity multiplies — time zones, languages, and local policies create challenges

The apps we've selected address these core challenges whilst integrating seamlessly with Shopify's native international features.

The 7 Essential Shopify International Apps for 2025

1. Pixoo Multi-Currency Discounts — Strategic International Pricing

What it does: Pixoo empowers Shopify merchants to create market-specific discounts that automatically adjust to local currencies, purchasing power, and regional marketing strategies.

Why it's essential for international merchants: This is where we get personal—this is literally the problem we set out to solve. We kept seeing merchants lose international sales because their "universal" discount strategy wasn't actually universal at all. A $20 discount that drives conversions in the US can feel either insignificant or overwhelming in other markets, depending on local purchasing power and cultural expectations.

Real-world impact: We've learnt from our merchant partners that successful international selling isn't about treating everyone the same—it's about treating everyone appropriately. One of our customers, a UK fashion brand, saw their German conversion rate jump by 28% simply by switching from percentage-based discounts to fixed Euro amounts that felt more substantial to local customers.

Our recent bulk import/export feature, tested with over 100,000 international discounts, shows just how complex this challenge is at scale. Managing thousands of market-specific codes used to take hours—now it takes minutes.

How it enhances Shopify Markets: Whilst Shopify Markets handles the technical currency display, Pixoo handles the strategic psychology. We've built the intelligence layer that lets you offer €15 to German customers, $10 to US customers, and £12 to UK customers—all from the same campaign, all optimised for local expectations.

Key features that merchants love:

• Bulk discount creation and management
• Country-specific minimum spend thresholds (because free shipping at £50 hits differently than $50)
• Seamless Shopify Markets integration
• Real-time conversion rate optimisation

We've seen merchants unlock up to 33% more conversions when they stop treating discount localisation as an afterthought and start treating it as a revenue strategy.

Install Pixoo Multi-Currency Discounts →

2. Judge.me Product Reviews — Building Global Trust & Social Proof

What it does: Judge.me provides a comprehensive solution for collecting, displaying, and managing product and store reviews, including photo and video testimonials that work across all your international markets.

Why international merchants need this: Trust is the biggest barrier when you sell internationally on Shopify. Judge.me tackles this head-on by creating authentic social proof that transcends borders. The app pushes ratings to Google, Meta, and TikTok, giving your products credibility across different regional search engines and social platforms.

When a customer in Germany sees reviews from verified buyers worldwide, it significantly reduces purchase hesitation—particularly important for brands without established international recognition.

Shopify Markets integration: Whilst Shopify Markets handles currency and language display, Judge.me ensures your social proof feels authentic and locally relevant. The app's SEO rich snippets help your products rank better in regional Google searches, driving organic traffic from your target international markets.

Why it works globally:

• Unlimited photo/video reviews that create visual trust
• Automated review requests in multiple languages
• Integration with regional search and social platforms
• Rich snippets for better international SEO

Install Judge.me Product Reviews →

3. ReConvert Upsell & Cross Sell — Maximising International Customer Value

International customer acquisition costs are typically 2-3x higher than domestic ones. ReConvert helps offset these costs by transforming your thank-you page into a revenue-generating asset with personalised upsell and cross-sell opportunities.

The international advantage: The app's post-purchase focus is particularly powerful for international sales, where customers have already overcome trust barriers and currency concerns. You're capitalising on peak buying momentum whilst they're still in "purchase mode."

Multi-currency optimisation: ReConvert works seamlessly with Shopify's multi-currency display, ensuring upsell offers appear in the customer's local currency. This eliminates friction during the crucial post-purchase moment when additional sales are most likely.

Features that drive results:

• One-click upsells in local currency
• Drag-and-drop thank-you page builder
• Birthday collection for ongoing engagement
• Analytics tracking across markets

Install ReConvert Upsell & Cross Sell →

4. Omnisend Email Marketing & SMS — Automated International Marketing

Why it's crucial for global sales: International customers often have longer consideration periods and different communication preferences. Omnisend's multi-channel approach ensures you can reach customers through their preferred channels—whether that's email in Europe or SMS in emerging markets.

Smart international features:

• Pre-built workflows for different market behaviours
• Timezone-aware automation (no more 3 AM abandoned cart emails)
• Currency-aware email templates
• Multi-language template support

Real impact on international sales: The app's automation capabilities are crucial for maintaining consistent communication across time zones without hiring international marketing teams.

Install Omnisend Email Marketing & SMS →

5. Tidio Live Chat & AI Chatbots — 24/7 International Support

International customers often shop outside your business hours and may have specific questions about shipping, customs, or local policies. Tidio's AI chatbot, Lyro, can handle common international queries instantly, whilst the unified inbox consolidates communications from Instagram, Messenger, and email.

International support made simple:

• 24/7 automated responses in multiple languages
• Country-specific shipping and returns information
• Abandoned cart recovery with local incentives
• Multi-platform integration for regional social media

Shopify Markets synergy: Integration with Shopify Markets data ensures customers get accurate, location-specific information about delivery times and costs.

Install Tidio Live Chat & AI Chatbots →

6. TinyIMG SEO & Image Optimiser — Global Site Performance

Site speed directly impacts both international SEO rankings and conversion rates. TinyIMG's automated optimisation ensures your site performs well globally whilst reducing bounce rates across all markets—particularly important in regions with varying internet speeds.

International SEO benefits:

• Better rankings in regional Google searches
• Improved Core Web Vitals scores globally
• Automated alt text for better international discoverability
• Broken link management across market-specific pages

Technical advantages:

• Up to 94% image compression without quality loss
• Automated SEO optimisation for international markets
• Fast-loading product galleries that work globally

Install TinyIMG SEO & Image Optimiser →

7. Growave: Loyalty, Reviews, Wishlist — International Customer Retention

Customer retention becomes even more critical for international sales due to higher acquisition costs. Growave's unified platform allows you to create consistent loyalty experiences across markets whilst adapting rewards to local preferences and purchasing power.

Global retention strategy:

• Country-specific point systems and reward values
• Multi-language loyalty programme communication
• Regional social media integration for referrals
• Wishlist functionality with local currency pricing

Install Growave: Loyalty, Reviews, Wishlist →

Getting Started: Your International Shopify App Strategy

Phase 1: Foundation (Month 1)

Start with these core apps to establish your international presence:

1. Pixoo Multi-Currency Discounts — Set up market-specific pricing
2. Judge.me Product Reviews — Begin collecting international social proof
3. TinyIMG SEO & Image Optimiser — Ensure global site performance

Phase 2: Optimisation (Month 2-3)

Layer in advanced functionality: 4. Tidio Live Chat — Provide 24/7 international support 5. ReConvert Upsell & Cross Sell — Maximise customer value 6. Omnisend Email Marketing — Automate international communication

Phase 3: Retention (Month 3+)

Focus on long-term customer relationships: 7. Growave Loyalty Programme — Build international customer loyalty

Why This App Combination Works

The beautiful thing about this toolkit is that each app builds on the others. Pixoo creates the localised pricing foundation that drives conversions, Judge.me builds the trust that gets international customers to your checkout, and ReConvert maximises the value of each sale. Together, they create experiences that international customers don't just tolerate—they prefer.

Ready to Scale Internationally with Shopify?

After helping hundreds of merchants expand globally, we've learnt that successful international expansion isn't about perfection—it's about iteration. Start with these foundational Shopify international apps, test what resonates with your customers in different markets, and refine your approach based on real data.

We're passionate about helping Shopify merchants succeed globally because we believe great products deserve global audiences. These seven apps give you the foundation to compete not just on product quality, but on the localised experience that turns international visitors into loyal customers.

---

Ready to transform your Shopify multi-currency strategy? Start with a free Pixoo trial and see how market-specific pricing can transform your international conversion rates. Because your global customers deserve more than translated text—they deserve truly local experiences.